Gyaru-O[]
Gyaru-O (which can be written as ギャル男, ギャルオ, or occasionally ギャル汚 in Japanese) is the male counterpart of the Gyaru community. ギャル汚 (Gyaru-O) is a play on words since 汚 (meaning "dirty") sounds like 男 (meaning "male or man"). It is mostly used as an inside joke by other Gyarus.
Hair is often in a mullet style, ranging from light brown to silver to pink! Usual clothes are club-wear, sweats with tank tops or a stylish jeans + tank top + open shirt combo. They don't wear makeup but are usually well tanned, although a tan isn't a requirement. Fur is also a popular choice in clothing.
Gyaruos in public.
Magazines[]
Similar to Gyarus, Gyaruos have magazines dedicated to their style. In 1999, Egg produced Men's Egg, which had fashion advice and flirting advice targeted towards younger Gyaruos. It became popular; around 250,000 copies were made monthly during its time. They also published Men's Egg Bitter, which was targeted at older Gyaruo.
A magazine called "Men's Knuckles" seemed to also have attention within the Gyaruo community. Though its popularity mostly died out by the time it made its final edition in 2022.
Sub Styles[]
- Military (ミリタリー系)
- Sentaa Guy (センターガイ）
- Rock (ロック系)
- Biker (バイカー系)
- American Casual (アメカジ系)
- Surfer (サーファー系)
- Mature (お兄系)
References[]
“Japanese Street Fashion Magazine Men’s Knuckle Throws Last Punch, Ends Crazy Photo Caption Legacy.” SoraNews24 -Japan News-, 12 Aug. 2022, soranews24.com/2022/08/12/japanese-mens-street-fashion-magazine-popular-for-its-funny-photo-captions-ends-publication/. Accessed 16 Apr. 2024.
Macias, Patrick. “Men’s Egg - the Elements of Style.” An Enternal Thought in the Mind of Godzilla, 17 Dec. 2007, patrickmacias.blogs.com/er/2007/12/mens-egg---the.html.
Wikipedia Contributors. “Men’s Egg.” Wikipedia, Wikimedia Foundation, 2 Aug. 2023, en.wikipedia.org/wiki/Men%27s_Egg. Accessed 16 Apr. 2024.
“Gyaruo.” Wikipedia, 9 Jan. 2024, en.wikipedia.org/wiki/Gyaruo. Accessed 16 Apr. 2024.
Saladin, Ronald. "Between gyaru-o and sōshokukei danshi: body discourses in lifestyle magazines for young Japanese men" Contemporary Japan, vol. 27, no. 1, 2015, pp. 53-70. https://doi.org/10.1515/cj-2015-0004